Avika Gor, well known for her role in Balika Vadhu, recently disclosed that she turned down three endorsement offers from fairness cream companies. She went on to say that society cannot “idolise” a certain colour and that the ‘trend’ must shift.
Avika told the Times of India that she has seen a lot of advertising over the years where being fair is regarded as attractive, but she does not agree with this notion. She claims that being fair cannot be equivalent with having a good personality, therefore she has rejected to promote these products since she is concerned that such an unrealistic perspective to the concept of beauty can have a long-term influence on young brains.
“It was a conscious decision as an actress not to insult someone but to communicate the proper message,” she stated. She believes that being fair does not make somebody confident and beautiful, but rather our work ethics, thinking, skills, and overall personality do because these are once defining characteristics. She then said how she had previously doubted her ability because she felt ugly; her precise words were, “I didn’t like what I saw in the mirror.”
Nonetheless, she stated that the day she changed her perspective and began taking care of her body, loving herself, eating right, and staying happy was when the change occurred.
For years, fairness creams have been chastised for supporting racism. Many people, particularly after the Black Lives Matter demonstrations last year, urged such firms to reconsider their policy.
Additional info – Actress Avika made her television debut in 2008 with the show Balika Vadhi and went on to appear in various other shows including Raajkumar Aaryyan and Sasural Simar Ka. She has also been on reality shows such as Jhalak Dikhhla Jaa 5 and Khatron Ke Khiladi 9. Her most recent project is a music video for Dil Ko Mere.