The social buzz behind Fortune rice bran oil and BCCI Chief

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The advertisement for Fortune cooking oil is breaking the headlines. Actually the oil company has temporarily halted television commercials featuring former Indian cricket captain Sourav Ganguly after he suffered a mild heart attack last week, following which he had to undergo angioplasty. The news of his health had led to a lot of questions on social media.

Some of the buzz is relating Dada’s health with the advertisement of Fortune rice bran cooking oil of the Adani Wilmar group. The oil company is being questioned, but it is insisting that the BCCI chief is not being dropped as the brand ambassador. They added that commercials will be back on air soon.

Adani Wilmar Deputy CEO Angshu Mallick told in an interview, “We shall continue to work with Sourav and he will continue to be our brand ambassador. We have only taken a temporary break in our TV commercial till we again sit with Sourav and take things forward. This is a very unfortunate incident and can happen with anyone”.

saurav ganguly fortune

According to the report, Gamma Oryzanol present in rice bran oil reduces bad cholesterol and improves lipid profile. Sourav Ganguly became the brand ambassador endorsing the Fortune rice bran oil. The oil is not a medicine but only cooking oil. Besides edible oils, the company sells food products such as wheat flour, besan, rice, pulses, sugar and soya nuggets under the Fortune brand.

The Gujarat-based Adani Wilmar is an equal joint venture between Adani Group and Singapore’s Wilmar Group. It was formed in 1999 and today has a turnover of ₹30,000 crore.

Adani Wilmar pauses cooking oil ads featuring Sourav Ganguly | Sports News,The Indian Express


Answering the conflicts questing Ganguly’s heart attack, the company told that there are several factors which affect heart ailments including dietary and hereditary issues. Nevertheless, Sourav Ganguly’s condition is said to be stable with vital health parameters being normal.

Published by Stuvi on 06 Jan 2021

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