According to the Global valuation and corporate finance advisers Duff & Phelps, Indian cricketer Virat Kohli and Bollywood actress Deepika Padukone are the only two Indian celebrities who scripted their names in the list of most valuable celebrity brand.
While Virat Kohli’s estimated net worth is USD 170.9 million, Deepika Padukone is below Kohli’s name in the list with USD 102.5 million, both crossing the 100 million mark.
Padmaavat star, Deepika endorses 21 brands while the worldwide famous cricketer leads with 24 brands. Apart from them, Bollywood actors like Ranveer Singh, Akshay Kumar made it to the list with the position fourth and third position respectively, with a net worth of USD 63 million and USD 67.3 million.
“While Bollywood celebrities dominate the rankings of the top 20 celebrities, sportspersons provide tough competition. Virat Kohli, Sachin Tendulkar, MS Dhoni, and PV Sindhu collectively contributed almost USD 241 million, which is over 27 percent of the cumulative brand value of the top 20 celebrities pegged at USD 877 million,” Duff & Phelps managing director Aviral Jain said as the 2018 list was released.
Sportsperson like MS Dhoni, Sachin Tendulkar, Virat Kohli, and PV Sindhu are also marked in the list. Not only individually, but celebs are also endorsing product or brands as a couple to create more impact these days.
Former Indian captain MS Dhoni is the next cricketer on the list, coming in at No. 12 (USD 26.9 million), ahead of Anushka Sharma (USD 23.4 million) and Sachin Tendulkar (USD 21.7 million).
Earlier, Deepika also made it to the list of richest Indian celebrities according to Forbes 2018. She occupied 4th position while Salman Khan topped the Forbes list.